EMT Practice Test

1. Question Content...


Question List

Question1: How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?

Question2: Completion Actions are retroactive.

Question3: How can an action be applied to a prospect who views a specific page of a website?

Question4: What information can you find about your competitors in Pardot?

Question5: What is one way a sales rep can convert a visitor to a prospect?

Question6: If Salesforce has a custom field of the same name on Leads & Contacts where does Pardot pull the field name from?

Question7: Which is NOT a way to assign a custom role to a user?

Question8: What will undelete a prospect?

Question9: Form or Form Handler? I need to maintain my current lead flow.

Question10: A LenoxSoft marketer selects the option "Redirect the prospect instead of showing the form's Thank You Content" when new Pardot landing page.
What would be the expected behavior when a prospect submits a form designed to show Thank you Content?

Question11: The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer

Question12: A Pardot administrator wants to ensure that only a prospects company email address with the format of
''
[email protected]" is captured on their form.
Which data format is recommended for the email field?

Question13: What Information does the tooltip above each step on the engagement studio program report provide?

Question14: An administrator wants to create a dynamic list of all prospects who have accessed a certain file have a specific value, but there are more prospects than anticipated in the preview.
What could be happening?

Question15: You can set up Pardot yourself to sync with Person Accounts.

Question16: A Marketing Manager wants to send out an email to a list of prospects that are assigned to several different sales raps. Some of these prospects are syncing with Leads In Salesforce, and some are syncing with Contacts.
Each prospect should receive the email from their prospects assigned rep.
How should the Marketing Manager accomplish this?

Question17: What does Pardot sync first with Salesforce?

Question18: The drip program "New Client Onboarding" is set to "Only send emails during business hours (10am - 4pm M-F)." The drip logic is outlined below:Start Step 1: Send email "Welcome."Step 2: Pause 3 days.Step 3: Send email "Getting Started."Step 4: Pause 7 days.Step 5: Send email "Tech Setup."Step 6: Pause 7 days.Step 7:
Send email "Complete Configuration." EndIf a prospect starts the drip program on Wednesday, when will the email in Step 3: Send email "Getting Started" be received by the prospect?

Question19: What are the key technical items required to set up during implementation?

Question20: The VP of Marketing wants to see all automation rules and engagement studio programs that a prospect has been a member of. Where should the VP of Marketing look to find this information?

Question21: What does the gear icon on the prospect list allow you to do?

Question22: A user needs to change which email template is used in a running engagement program.
What is the first step the user must take In order to make this change?

Question23: What does Pardot set on visitors' browsers to track their activities?

Question24: A marketer has 4,000 total prospects in their account:
* 3,000 of which are opted in
* 500 of which are opted out
* 500 of which are in the Recycle Bin
What would be their Mailable Database usage?

Question25: LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?
Choose one answer

Question26: By default Pardot will sync with what types of accounts in Salesforce?

Question27: Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

Question28: A CNAME or vanity alias, is used to provide a seamless transition for your prospects when visiting pages and forms that you host on your site and Pardot hosted campaign elements such as; landing pages, search results and individually tracked links sent in your emails.

Question29: What does Pardot use to track HTML email opens?

Question30: LenoxSoft wants to understand how many different prospects registered for their most recent webinar. Which Pardot form report metric should be reviewed?

Question31: What is tracked by the custom email links generated by Pardot?

Question32: Which two considerations should be kept in mind when using completion actions for list emails? Choose 2 answers

Question33: There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than
60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

Question34: What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

Question35: An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Question36: LenoxSoft has multiple forms containing a "Comments" field on their website. The administrator would like for this field to be visible and empty every time a prospect returns to one of their forms.
Which two form field options should be enabled? Choose 2 answers

Question37: A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

Question38: On which two types of domains does Pardot set cookies? (Choose two answers.)

Question39: How can you send an automated email to a prospect after they fill out a form?

Question40: Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?

Question41: What does the Google Analytics connector allow Pardot to do?

Question42: How can a prospect's score be changed?

Question43: Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?

Question44: What is a good way in Salesforce to verify that a record is syncing to a prospect in Pardot?

Question45: On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

Question46: A marketing user wants to send out an email to a list of prospects on behalf of their assigned sales users. Any prospect replies should be directed to [email protected] so their team of business development reps can field questions and schedule follow up demos.
How should this be accomplished?

Question47: A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted.
If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?

Question48: What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.

Question49: What could cause standard sync actions from occurring?

Question50: Where on a prospect record would you look to see if a prospect had registered for a webinar?

Question51: How can a Prospects score be changed?

Question52: A non-repeating automation rule has matched 100 prospects. A user pauses the automation rule, edits the rules criteria, and resumes the rule.
What would happen to the 100 prospects who previously matched the rule?

Question53: You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

Question54: What would make the Salesforce connector become unverified?

Question55: How can an admin find the number of mailable prospects in their database?

Question56: What are the limitations of connecting Pardot to a Salesforce Sandbox account?

Question57: Which Salesforce field type is unsupported for syncing with Pardot?

Question58: Which two prospect activities trigger a sync from Pardot to Salesforce? Choose 2 answers

Question59: How often does Pardot sync with Salesforce?

Question60: If the information in Salesforce differs from the information in Pardot, by default what information will be kept?

Question61: What factors are involved with and determine email deliverability?
(Choose 2)

Question62: A Pardot administrator wants to use progressive profiling to collect information on a prospect over time.
What It the recommended Pardot asset to use?

Question63: Which three user role security limits can be added to an individual user account? (Choose three answers.)

Question64: A user wants to send an email to a prospect when a form is submitted and a specific field value is selected on that form.
What automation tool could they use to accomplish this?

Question65: Which two actions occur when an automation rule is deleted?
Choose 2 answers

Question66: What editions of Salesforce can sync with Pardot?

Question67: A prospect with aPardot score over 100 can view and opt out of a list on the Pardot Email Preference Center.
The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Whichtwo characteristics must be true of that list?
Choose 2 answers

Question68: If a form is added to a landing page, where will the submissions be reported?

Question69: What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?

Question70: In which two ways does a Pardot prospect sync with a Salesforce Lead or Contact record?
Choose 2 answers

Question71: A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

Question72: A user creates a copy of Email Template A, makes changes and saves as Email Template B.
They send a list email using Email Template B.
The user finds that Email Template As reporting metrics are not changing as a result of the new list email send.
Why would this occur?

Question73: Which Salesforce custom fields will sync with Pardot?

Question74: What user role must a Pardot user have in order to verify the Salesforce connector?

Question75: A form is used to capture prospect data for a yearly conference. The form needs to add prospects to a list after the submit, but it should not retroactively apply actions to prospects that have already filled out the form.
What automation tool would effectively achieve this goal?

Question76: Your client wants to filter out their own IP address that is currently skewing their results. What do you recommend they use?

Question77: What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?

Question78: You want to track prospects that click on a banner ad. What do you use?

Question79: What is the process to add a prospect who visits a pricing page to a list?

Question80: LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

Question81: A visitor clicks on a custom redirect with an action of adding a tag. The visitor them fills out a form and becomes a prospect. The form has a completion action to add the prospect to a list.
Which three things will happen to the prospect? (Choose three answers.)

Question82: What is an ideal Click-Through Rate (CTR)?

Question83: What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Question84: What must be created in order to send an autoresponder?

Question85: What should you do when multiple users are editing an email template at the same time?

Question86: What is needed for a page action to trigger for a prospect visiting a high value web page?

Question87: What are 3 webinar connectors Pardot offers?

Question88: What form handler setting allows prospects to receive multiple autoresponders from form hour period?

Question89: What information is required when creating a prospect manually?

Question90: Form or Form Handler? I need total control over my form's appearance.

Question91: A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.
Which three things will affect the prospect records based on these activities? (Choose three answers.)

Question92: An engagement studio program is created with an Email Send action step immediately followed by an Email Open trigger step with a 3 day wait. A prospect is sent the email and progresses to the Email Open trigger. On day 2, the prospect opens the email.
How would the prospect progress through the trigger step?

Question93: What causes a sync from Salesforce to Pardot?

Question94: A Pardot administrator wants to keep the first value submitted in a field even if the prospect completes additional forms with different values for that field.
Which form field option should be enabled?

Question95: In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Pardot. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.
What automation tool should be used to solve this need?

Question96: LenoxSoft conducted a database clean-up project and mass updated their prospects. A few of their prospects were updated incorrectly and they need to investigate what happened.
What three data points can be found in the prospect's Audits tab to help determine what updates were made?
Choose 3 answers

Question97: Where on a prospect record should an administrator look to help determine the reason a prospect is unmailable?

Question98: When an opportunity is created in Pardot from the sync with Salesforce, what campaign is set on the opportunity?

Question99: Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

Question100: Which standard dashboard shows the total submission across all Pardot landing pages in B2B Marketing Analytics?

Question101: You want to export a list of prospects, but you only need the default fields. What can you use?

Question102: There are absolutely no restrictions on how you assign custom users abilities.

Question103: LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?

Question104: Which two events allow for a prospect's Pardot campaign to be set? (Choose two answers.)